MKT 2000 — Marketing Management
Management of the marketing functions in various business contexts. Marketing activities, analysis, strategies, and decision making in the context of other business functions. Integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumers and organizational customers. Planning and decision making for products and services in profit and nonprofit, domestic, and global settings.
Prerequisites: ECO 2220
Part of
- Arts Administration Departmental Certificate
- Social Media Marketing Departmental Certificate
- Associate of Science General Transfer - Business Pathway
- Business Transfer - Wright State University
- Management
- Associate of Applied Business degree in the Human Resource Management option
- Management - Marketing Option
- Real Estate
- New Media
- Associate of Applied Business degree in New Media - Web Design Option
- Professional Services ATS
- Marketing Departmental Certificate
- Small Business Departmental Certificate
- Supply Chain Management Departmental Certificate