BUSA 308 — Analytics for Managers (3 Credits, Fall/Spring)
This course equips future business leaders with essential analytical skills and a strong understanding of data-driven decision-making that emphasizes practical analytics applications within a business context. Students will learn to interpret and apply key data metrics, utilize analytical tools, and develop strategic insights. The course covers data visualization, statistical analysis, and ethical considerations in data usage, empowering students to solve complex business problems and make informed, ethical decisions. Through hands-on exercises and case studies, students will gain foundational competence in tools such as Excel, Tableau, and SQL and explore how emerging technologies like artificial intelligence enhance analytical capabilities. By the end of the course, students will be prepared to leverage data analytics to drive organizational success, demonstrate ethical data stewardship, and effectively communicate their findings to stakeholders. PREREQ: BUSA 120 and admission to the Business Administration program. (3 lecture hours, 0 lab hours, 3 credits)