COMM 278 — Principles of Public Relations (3 Credits, Fall/Spring)
This course examines public relations as a professional field; its history, theory, principles and practice. The class provides a workable definition of the term public relations (PR), explains how it differs from advertising and journalism, and how it fits into marketing. Students learn about the relationship between PR practitioners and their publics as well as the basics of effective writing, research, planning, and how they all fit into a cohesive public relations program for an organization. Overall, students develop a basic understanding of what public relations practitioners do and gain some skills required for an entry-level public relations position. (3 lecture hours, 0 lab hours, 3 credits)