MRKT 125 — Introduction to Marketing (3 Credits, Fall)

This course introduces students to the fundamentals of national and international marketing concepts, business communication practices, consumer demand and behavior, and marketing functions. Students engage in situational analysis, market research techniques, and marketing communication strategies and apply them to an organizational marketing plan. (3 lecture hours, 0 lab hours, 3 credits)

Part of

• Administrative Specialist - Associate of Applied Science Degree (AAS)*
• Marketing Communications - Associate of Applied Science Degree (AAS)

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