MRKT 203 — Principles of Promotion (3 Credits, Spring)

This course introduces students to integrated elements of promotional strategy including: advertising, direct response, sales, promotion, public relations, and social media in contemporary environments. Students explore media and message elements involved in the creation of campaigns. (3 lecture hours, 0 lab hours, 3 credits)

Part of

• Administrative Specialist - Associate of Applied Science Degree (AAS)*
• Marketing Communications - Associate of Applied Science Degree (AAS)

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