MRKT 240 — Social Media Management (3 Credits, Spring)
This course introduces students to the role of influence and persuasion when managing professional social media accounts. Students practice social media management skills, develop social media plans, and examine key components in modern inbound marketing communication. Emphasis is on ethical social media strategies. PREREQ: BUSA 101 and MRKT 125 . PRE/COREQ: MRKT 203 . (3 lecture hours, 0 lab hours, 3 credits)