MRKT 246 — Advanced Digital Marketing (3 Credits, Spring)
This course focuses on the most effective ways to market products and services using digital technologies. Topics include research, evaluation and practical applications of SEO, enterprise marketing, affiliate marketing, reputation management, social media advertising, rich media, sponsored content, and email marketing. Also includes analysis of customer interactions, influencer strategies, and optimization of social exposure. (3 lecture hours, 0 lab hours, 3 credits)