MRKT 340 — Consumer Behavior (3 Credits, Spring)
This course explores the psychological, social, and cultural factors that influence consumer decision-making processes. Through analysis of case studies and behavioral research, students will gain insights into how consumers perceive, evaluate, and respond to marketing messages. Coursework prepares students to develop ethical and targeted marketing campaigns that build lasting relationships with consumers in an ever-evolving marketplace. PREREQ: Admission to the Business Administration program. PRE/COREQ: BUSA 308 . (3 lecture hours, 0 lab hours, 3 credits)