PHO106 — The Art of Visual Persuasion
Description This course offers practical analysis of persuasive imagery as it is used to advertise products. Students will produce effective visual campaigns drawing on compositional and psychological techniques to evoke intended responses from targeted viewers. Through the study of both contemporary and historical ads, students will determine what makes them so powerful and will adapt those principles to create fictional advertisements for a wide range of markets. Student Learning
Prerequisites: PHO101, PHO102