MRKT 200 — Digital Marketing
The course is designed to provide students with a theoretical understanding of the internet marketplace, which is necessary to adapt to its constant changes. In addition, the course will provide extensive hands-on experience, equipping students with real world skills needed to perform vital marketing functions. While various digital tools and technology will be explored, emphasis will be placed on search engine optimization, mobile marketing, and email marketing. Students will receive industry specific training; certification may be obtained upon successful completion of any certification exams.
Prerequisites: MRKT 100