MRKT 203 — Marketing Automation
The course is designed to teach students how to streamline and optimize marketing efforts using a range of automation tools. Through hands-on experience with industry-leading software, students will learn how to automate repetitive tasks like email campaigns, social media posting, and lead nurturing. The course will explore how automation strategies enable businesses to deliver personalized content to the right audience at the right time, driving improved efficiency, higher engagement, and increased conversions. By the end of the course, students will have the skills to implement effective automation tactics that enhance overall marketing performance.
Prerequisites: MRKT 200