MKT 212 — Principles of Marketing

This course provides an overview of the fundamental practices in marketing. This course explores the key concepts of marketing, including market research, consumer behavior, product development, pricing, distribution, and promotion. Concepts will be applied to create a marketing plan.

Prerequisites: ENG 102, BUS 101

Part of

• Business Administration
• Business Administration Transfer Option
• Communications
• Visual Communications
• General Studies

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