BU251 — Marketing II
BU 251 - Marketing II BU 251 - Marketing II This course builds upon the basic concepts and practices introduced in Principles of Marketing I - BU 151. It will provide a firm understanding of how to define and segment a market, how to develop product and services for chosen target markets, how to price offerings to make them attractive and affordable and how to develop a promotional mix in order that customers will be aware of and desire a firm’s products. Course
Prerequisites: BU151