MKT 120 — Principles of Marketing
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.
Part of
- General Business Administration
- Human Resources Management
- BUSINESS ADMINISTRATION/MARKETING (A25120M)
- BUSINESS ADMINISTRATION/OPERATIONS MANAGEMENT (A25120O)
- BUSINESS ADMINISTRATION/BUSINESS FOUNDATIONS CERTIFICATE (C25120C10)
- BUSINESS ADMINISTRATION/MARKETING ANALYTICS CERTIFICATE
- BUSINESS ADMINISTRATION/DIGITAL AND SOCIAL MEDIA MARKETING CERTIFICATE