MKT 232 — Social Media Marketing
This course is designed to build students’ social media marketing skills by utilizing projects that give students hands on experience implementing social media marketing strategies. Topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools. Upon completion, students should be able to use social media technologies to create and improve marketing efforts for businesses.
Part of
- BUSINESS ADMINISTRATION/MARKETING (A25120M)
- BUSINESS ADMINISTRATION/ENTREPRENEURSHIP CERTIFICATE (C25120C12)
- BUSINESS ADMINISTRATION/RECRUITMENT AND STAFFING SPECIALIST CERTIFICATE (C25120C18)
- BUSINESS ADMINISTRATION/NONPROFIT AND COMMUNITY LEADERSHIP CERTIFICATE
- BUSINESS ADMINISTRATION/SALES AND CUSTOMER EXPERIENCE CERTIFICATE
- BUSINESS ADMINISTRATION/DIGITAL AND SOCIAL MEDIA MARKETING CERTIFICATE
- ENTERTAINMENT TECHNOLOGIES/BUSINESS EMPHASIS (A25190B)
- ENTREPRENEURSHIP (A25490)
- INFORMATION TECHNOLOGY/ DIGITAL MARKETING TECHNOLOGY CERTIFICATE (C25590C34)