MKT 234 — Digital Marketing
This course covers the fundamentals of digital marketing to implement successful marketing campaigns in the digital environment. Emphasis is placed on the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. Upon completion, students will have the fundamental digital marketing skills to solve real-world business problems and develop digital business opportunities.