ITE160 — Introduction to e-Commerce
Studies the culture and demographics of the Internet, on-line business strategies and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels over the Internet, and the execution of marketing strategy in computer- mediated environments. Presents case histories of successful Web applications.
Part of
- Information Systems Technology - Information Management Concentration, Cloud Computing Concentration, or General IST Concentration - AAS - 299 - Can Be Completed Online
- E-Commerce - CSC - 221-251-01 - Can Be Completed Online
- Microcomputer Applications for Business - CSC - 221-299-03 - Can Be Completed Online