MKT201 — Introduction to Marketing
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
Part of
- Business Administration - AS - 213 - Can Be Completed Online
- Business Administration - AS - 213 - College Everywhere - Accelerated Advising Pathway- Can Be Completed Online
- Business Management - AAS - 212 - Can Be Completed Online
- Business Management - AAS - 212 - College Everywhere - Accelerated Advising Pathway - Can Be Completed Online
- Business Core - CSC - 221-208-10 - Can be Completed Online
- General Studies - AS - 699 - College Everywhere - Accelerated Advising Pathway - Can Be Completed Online
- Information Systems Technology - Information Management Concentration, Cloud Computing Concentration, or General IST Concentration - AAS - 299 - Can Be Completed Online
- E-Commerce - CSC - 221-251-01 - Can Be Completed Online
- Microcomputer Applications for Business - CSC - 221-299-03 - Can Be Completed Online
- Education Curriculum Degree Requirements: