MKTG 1190 — Promotion & Marketing Comm
This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC principles of promotion and Integrated Marketing Communication (IMC) budgeting regulations and controls media evaluation and target market selection integrated marketing plans trends in promotion and promotion and communication career paths.
Part of
- Interdisciplinary Studies Associate of Applied Science Degree
- Marketing Management Associate of Applied Science Degree
- Marketing Management Diploma
- Marketing Specialist Technical Certificate
- Small Business Marketing Manager Technical Certificate
- Social Media Marketing Technical Certificate
- Social Media Specialist Technical Certificate
- Technical Specialist Technical Certificate