MKTG 1370 — Consumer Behavior
This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.
Part of
- Interdisciplinary Studies Associate of Applied Science Degree
- Marketing Management Associate of Applied Science Degree
- Marketing Management Diploma
- Marketing Specialist Technical Certificate
- Retail Merchandise Manager Technical Certificate
- Social Media Marketing Technical Certificate
- Technical Specialist Technical Certificate