BU141 — Introduction to Marketing
BU 141 - Introduction to Marketing BU 141 - Introduction to Marketing Credit Hour(s): 3 ( 3 , 0 ) Students are introduced to core marketing activities including market segmentation, market research, consumer behavior, product strategy, pricing, promotion, and distribution. Principles, policies, and practices used by manufacturers, wholesalers, and retailers are covered. The importance of consumer behavior and motivation are analyzed to provide an understanding of market planning. The system of distribution of goods from the producer to the consumer is discussed.
Part of
- Business: Accounting, A.A.S.
- Business: Business Administration, A.A.S.
- Business: Business Administration, A.S.
- Business: Fashion Buying and Merchandising, A.A.S.
- Business: Health Services Management Technology, A.A.S.
- Business: Human Resource Management, A.A.S.
- Business: Marketing, A.A.S.
- Business: Small Business Management, A.A.S.
- Competitive Analytics, A.A.S.
- Esports Management, A.A.S.
- Quality Assurance - Business, A.S.
- SUNY General Education