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BU142 — Marketing Research and New Business Development

3 hours

BU 142 - Marketing Research and New Business Development BU 142 - Marketing Research and New Business Development Credit Hour(s): 3 ( 3 , 0 ) Marketing Research examines the use of statistical research methods to collect, analyze, report and interpret market data. Emphasis is placed on developing a comprehensive business strategy to market products or services. pring semesters only. Prerequisite(s): BU 141 or permission of instructor

Prerequisites: BU141

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