BU227 — Marketing Research for Analytics
BU 227 - Marketing Research for Analytics BU 227 - Marketing Research for Analytics Credit Hour(s): 3 ( 3 , 1 ) Marketing Research examines the use of statistical research methods to collect, analyze, report and interpret market data using laboratory assignments to provide hands-on experience with a software package. Emphasis is placed on developing a comprehensive business strategy to market products or services. Prerequisite(s): BU 141
Prerequisites: BU141