BU245 — Marketing Management
BU 245 - Marketing Management BU 245 - Marketing Management Credit Hour(s): 3 ( 3 , 0 ) This course explores central management principles and activities related to successful marketing of goods and services. The emphasis is on company strategy, marketing policy, organization, implementation and control. pring semesters only. Prerequisite(s): BU 141 or permission of instructor
Prerequisites: BU141