BU247 — Event Planning and Management
BU 247 - Event Planning and Management BU 247 - Event Planning and Management Credit Hour(s): 3 ( 3 , 0 ) This course is a study of the role of the meeting planner in planning and managing virtual, in-person, and hybrid events. Site selection, negotiation, budgeting, transportation, program design, marketing, and on-site logistics are components that will be explored. Students will begin to develop a professional understanding of pivotal topics, including negotiations and agreements, concert and event production, sports and entertainment marketing, professional sports management, and effective work with vendors and clients including networking techniques.