BUSN132 — Advertising
BUSN 132 - Advertising BUSN 132 - Advertising 5 Credits This course discusses the history and social impact of advertising. It includes hands-on involvement and analyzing of integrated marketing communication (IMC) campaigns. Fees Academic Technology Fee Quarters Typically inter Online Designed to Serve General business students, students in other professional-technical programs, and the general public. Active Date 20250520T14:09:28 Grading Basis Decimal Grade Class Limit 38 Lecture 55 Total Degree Distributions: ProfTech Course Yes Restricted Elective Yes Course Outline Advertising as a social, historical, and economic institution. Types of ads and types of ad agencies, including their services, departments. The marketing mix and the promotional mix, including advertising, sales promotion, direct marketing, personal selling, public relations, publicity, and collateral material. The advantages and disadvantages to various media: newspaper, magazine, direct mail, out door, television, radio, and Internet. The integrated marketing communication (IMC) campaign: identify and target, define