BUSN138 — Principles of Marketing
BUSN 138 - Principles of Marketing BUSN 138 - Principles of Marketing 5 Credits Introduces the concepts of marketing as used in business today. Description and evaluation of the ways in which goods and services are developed to meet customer and consumer needs and distributed for domestic and international consumption; economic, government, social, and other environmental forces in relation to the marketing function; emphasis on relevant social problems and responsibilities. Fees Quarters Typically all Day, Online Designed to Serve General Business students and other professional-technical students Active Date 20240322T09:03:21 Grading Basis Decimal Grade Class Limit 38 Lecture 55 Total Degree Distributions: ProfTech Course Yes Restricted Elective Yes Course Outline An overview of strategic marketing The marketing environment Marketing ethics and social responsibility Target markets: segmentation and evaluation Consumer buying behavior Marketing research and information systems Developing and managing products Marketing channels and Supply chain management Distribution, Wholesaling, Retailing Advertising and publicity Personal selling and sales promotion Pricing concepts Strategic market planning Student Learning