BUSN155 — Entrepreneurship
BUSN 155 - Entrepreneurship BUSN 155 - Entrepreneurship 3 Credits Overview of contemporary principles and presentation of specific small business management tools and development of skills in analyzing and solving small business management problems. Fees Quarters Typically all Day Designed to Serve General business students, students in other professional-technical programs, and the general public Active Date 2014-02-20 Grading Basis Decimal Grade Class Limit 38 Lecture 33 Lab 0 Field Studies 0 Clinical 0 Independent Studies 0 Total Degree Distributions: ProfTech Course Yes Restricted Elective Yes Course Outline Introduction to the Business Plan Purpose of a Business Plan The Business Plan Narrative Outline of a Business Plan Executive Summary 1. Products/Services Description 2. Money Sources of Business Funding Startup Capital Startup Costs Break Even Analysis Source and Use of Funds Financial Assumptions Income Statement Cash Flow Statement Balance Sheet 3. Marketing Products and/or Services and your Unique Selling Proposition Pricing Strategy Sales/Distribution Plan Advertising and Promotions Plan Marketing Calendar 4. Management Ownership Structure Internal Management Team External Management Resources Human Resources Needs 5. Operation/Legal and Government Controls 6. Choices for Entity Structure include proprietorships, partnerships, corporations, limited liability companies, and joint ventures Governance and control Taxation Required reporting 7. State Regulations What