BUSN238 — E-Marketing
BUSN 238 - E-Marketing BUSN 238 - E-Marketing 5 Credits Students will explore how Internet technology is reshaping fundamental business marketing strategies. Focuses on how the Internet enables marketing organizations to become interactive and customer oriented. Topics include e-marketing for consumer and business-to-business, Internet promotion, network and facilitation services and providing electronic marketing content. Includes broad analysis of Websites for marketing effectiveness. Fees Academic Technology Fee Quarters Typically ummer Online Designed to Serve Community at large, as well as students in the following departments: General Business, CIS, IMP, Travel/Transportation, Hotel/Tourism, and Office Occupations Active Date 20250520T14:09:32 Grading Basis Decimal Grade Class Limit 28 Lecture 55 Total Degree Distributions: ProfTech Course Yes Restricted Elective Yes Course Outline I. Introduction to E-marketing II. E-Marketing technology and business strategy A. The Internet: A new business model creates marketing change B. Market-facing enterprises and customer driven strategy C. The World Wide Web: history and how it works III. Promotion and communication on line A. Hypermedia communication goals B. The AIOA Model C. Advertising and building customer relations on line IV. Computer mediated marketing A. Creating value: How interactivity creates business advantage B. On line purchasing: Shopping, selling and information collection strategy C. Site analysis: Visuals, co