BUSN338 — Global Marketing Management
BUSN 338 - Global Marketing Management BUSN 338 - Global Marketing Management 5 Credits Examines the impact of economic, cultural, political, legal and other environmental influences on international marketing decisions. Includes how to identify and analyze worldwide marketing opportunities and examine product, pricing, distribution and promotion strategies from a global perspective. Provides students with the opportunity to develop an international marketing plan. Program Admission Required Yes Admitted Program BAS - BUSN Fees Quarters Typically ummer Online Designed to Serve Students in the BAS Applied Management program Active Date 20220330T15:32:56 Grading Basis Decimal Grade Class Limit 24 Lecture 55 Total Degree Distributions: ProfTech Course Yes Restricted Elective Yes Course Outline Introduction/Overview Cultural/Political/Legal systems Global Risk Assessment Global Marketing Research Market segmentation and types of positioning approaches Industry Globalization drivers: Regionalization and Emerging Markets Identifying Market Entry preferences Global Products and Global Brands Financial Issues: Pricing in Global Markets Communication & Advertising in Global Markets Personal Selling, Retailing and Ecommerce in Global Markets Creating a Global Marketing Plan Student Learning