HOST248 — Marketing Principles and Managerial Practices
HOST 248 - Marketing Principles and Managerial Practices HOST 248 - Marketing Principles and Managerial Practices 5 Credits This course is an exploration of foundational marketing concepts through the lens of managerial decision-making. This course delves into the core aspects of marketing that matter most to managers including market research, product development, pricing strategies, and promotional activities. Students engage with real-world marketing challenges and the application of theory to practice through the extensive use of case studies. A dedicated segment on Destination Marketing Organizations (DMOs) provides insight into the specialized field of place marketing, highlighting the importance of strategic marketing in destination promotion. Course Note The course is designed for students interested in learning essential marketing concepts, especially marketing principles that managers need to know. Fees Quarters Typically inter Day, Online Designed to Serve Students interested in management roles especially real estate, hospitality, tourism, entrepreneurship, nonprofit organizations, associations, and DMOs (Destination Management Organizations). Active Date 20240322T08:36:35 Grading Basis Decimal Grade Class Limit 28 Shared Learning Environment Yes Lecture 55 Total Degree Distributions: ProfTech Course Yes Restricted Elective Yes Course Outline Learners completing this course will comprehend sales and marketing, especially as it relates to management, in areas such