HCM 603 — Hotel Sales, Catering and Event Management
Examines sales department activities related to group and transient business. Includes developing leads, building relationships, closing the sale, servicing groups and account follow-up/maintenance. Discusses group meeting trends and practices. Reviews event management and further explores the discipline of revenue management to determine the applicability of revenue maximization strategies and their operational aspects. Experiences a professional sales, catering and event management department first-hand by working with The Hotel at Kirkwood Center's Sales and Catering staff. Arts & Sciences Elective Code: B