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MKT 110 — Principles of Marketing

3 credits · 3 hours

Covers the essential marketing process, focusing on how to strategically plan and implement the development, pricing, promotion, and distribution of products, services, and ideas. Explores how businesses create value through these exchanges, meeting both individual and organizational goals. Emphasizes a practical understanding of market dynamics and consumer behavior, preparing for real-world application. Arts & Sciences Elective Code: A

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