MKT 158 — E-Commerce and Retailing
Provides a comprehensive exploration of the modern retail environment, integrating both traditional brick-and-mortar retailing with e-commerce. Explains how physical stores and digital platforms can complement one another in omnichannel retail strategies. Covers key retail concepts such as customer service, merchandising, and supply chain logistics, while also diving into digital transformation topics like online storefront management, e-commerce marketing, and the integration of technology into retail operations. Arts & Sciences Elective Code: B