HUC 136 — Persuasion
This course examines how beliefs, values, attitudes and behavior are deliberately influenced through communication, using both scientific and rhetorical theories to explore what persuasion is and how it works. The course also explores what role we play in constructing and deciphering persuasive messages. Through reading, writing, analyses, and practical application, students will engage the process of persuasion in areas such as media, interpersonal interactions, political public address, and social movements.