BSA 235 — BRANDING

3 credits · 3 hours

This course explores the crucial role of brand management. This course will also focus on a brand’s impact on business, its culture, operations and environment. Students will identify methods to measure brand performance and identify channels to build, shape and maintain brand equity. 3 credits

Part of

• Business • Entrepreneurship Option
• Business • Entrepreneurship Option • January Start
• Business • Entrepreneurship • Third Year Option
• Business • Marketing/Management Option
• Business • Marketing/Management Option • January Start
• Business • Marketing/Management • E-Degree
• Business • Photography/Media Option • January Start
• First Fall Semester (August – December)

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