BSN421 — Professional Business Marketin
Learn the basic strategies of marketing to promote and direct yourt business. Topics include: positioning your business ? communicating with potential customers on why they should do business with you; packaging your services ? present products and/or services in an attractive way to generate interest; promotion ? knowing that your customers are ready to do business with you; persuasion ? turn inquiriest into immediate sales and upgrades; and performance ? establishing a standard for excellence and integrity.