BSN431 — Validate Your Business Idea
So, you have a fantastic idea. You want to start your own business. And you want to get started immediately. Sounds good, so far, right? Unfortunately, many people interested in starting their own businesses do so without, first, taking the time to conduct essential marketing research. This course provides an introduction to marketing research, focusing upon gaining an understanding of the market landscape, its participants (potentially, including you), their relationships and interactions. A sampling of topics covered by this course includes online research techniques, a survey of some of the better online information resources, value chains and market maps, and validating your business idea.