BSN535 — Customer Service 1:Overview
Prerequisite: Windows 95, 98, NT or 2000, E-mail account, Current Web Browser In this course, we explore the world of marketing and the powerful notion of the "Marketing Concept" as a key to organizational success. The topics that we will discuss include the exchange process, market segmentation and target marketing, the 4 P's, consumers and their needs, forecasting, product positioning, and new products and international marketing.