MK103 — PRINCIPLES OF MARKETING

3 credits · 3 hours

Examines contemporary marketing principles, concepts, and managerial practices. Studies the marketing environment, consumer behavior, marketing, research, and information systems. Analyzes the marketing mix in terms of product planning and development, distribution management, pricing strategies, and promotional practices. Focuses attention on the social and legal responsibilities of marketing and consumerism. Examines the nature and importance of international and global marketing. Case problems and current issues are discussed and analyzed. Lecture: 3 hours per week. 3 Credits

Part of

• Accounting
• Accounting: MassTransfer Option
• Business Administration
• General Business
• General Business: Hospitality Management
• General Business: International Business
• Entrepreneurship Certificate
• Management Certificate
• Marketing Certificate
• Liberal Arts: Communication
• Manufacturing Innovation Certificate
• Manufacturing Technology Certificate

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