Marketing BS
Marketing activities play a critical role in the achievement of an organization's missions and objectives. Students in the marketing major will study the demographic, psychographic, social, economic, technological, environmental and cultural factors that influence the demands for consumer and industrial goods and services.This program offers courses related to marketing principles, buyer behavior, marketing research, marketing communications, international marketing, and others. All of the courses in this major are designed to enhance students' understanding of marketing as a multifaceted and cross-functional discipline that plays a key role in an organization's vitality. This program can be completed on campus, online, or by combining on campus and online courses. Program requirements are the same, regardless of the delivery mode.Why choose Metro State for your Marketing degree?Award-Winning Student Success: Our marketing students, under the expert guidance of Dr. Minjung Park, proudly earned 3rd place at the 2024 American Marketing Association (AMA) Collegiate Competition, competing against nationally recognized universities across the country.Cutting-Edge AI Integration in the Curriculum: Our marketing curriculum actively incorporates artificial intelligence (AI) tools and strategies, preparing students to thrive in the rapidly evolving marketing landscape.Real-World Learning Through Partnerships with Leading Companies and Clients: Experience marketing in action through hands-on projects with real-world businesses. Our students engage in site visits, consulting projects, and client-based assignments, building valuable industry connections. Recent collaborations include a consulting project with Securian Financial in Saint Paul, providing students professional experience before graduation.Faculty Actively Engaged in Marketing Research: Learn from faculty who are not just teachers, but active contributors to the field of marketing research. Our professors bring fresh, real-world insights directly into the classroom.