BUS241 — Global Marketing
BUS 241 - Global Marketing BUS 241 - Global Marketing 3 Course Description: A survey of today’s complex and dynamic Global Marketing Environment. Topics include an examination of world trade and the continuing movement from protectionism to a borderless economic world. Additionally, we review environmental issues such as cultural, economic and political/regulatory forces that impact global marketers; in addition to examining the major multinational market entry strategies. We also explore the task of designing, implementing and evaluating global marketing programs. Click here for course schedule details, to register for this course, or to view required books for this course.
Prerequisites: BUS110