BUS242 — Advertising

BUS 242 - Advertising BUS 242 - Advertising 3 Course Description: A survey of advertising and its applications in business and society. Considered are a historical survey of advertising, regulation of advertising, buyer behavior, advertising agencies, advertising media, copy layout, and campaign management.

Prerequisites: BUS240

Part of

• Communication Career Associates Degree
• Communication Transfer Associates Degree
• Fashion Merchandising Associates Degree
• Communication & Marketing Certificate

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