PHOT275 — Business Practices and Portfolio Development
(R only) This course surveys the usual and customary practices in the field of photography, both as salaried employment and as an independent contracting enterprise. Topics include the role of professional organizations in photographic business; staff and freelance work; self-assessment and self-marketing strategies; forms of business organization; differentiation of types of business expenses for billing purposes; estimating and pricing of photographs and photographic services; use rights fees and licensing; the design of contracts; release agreements; the ownership of photographic images and of related intellectual property; copyright; stock photography; First Amendment and privacy issues; and the new business aspects of digital imaging. Individual and group portfolio and print critiques lead to improvement in the marketability of the student’s portfolio, and of the student, through strengthening of image quality and variety and improvement of job interview and portfolio presentation skills. Three hours lecture and discussion each week, plus scheduled individual conferences. 3 semester hours Course
Prerequisites: PHOT201