104-102 — Marketing Principles

3 credits · 3 hours

Provides an overview of marketing strategies and tactics. Major topics include traditional marketing, social media marketing, consumer segmentation, market research, new product or service development, distribution, pricing and integrated marketing communications. Credit for Prior Learning Available

Part of

• Business Management
• Financial and Insurance Services Specialist
• Financial Services Professional Apprenticeship
• Marketing and Social Media Management
• Small Business Entrepreneurship

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