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104-125 — Advertising and Social Media Campaign

3 credits · 3 hours

Focuses on creating and implementing advertising plans. Through a variety of assignments, participants are given the opportunity to create content, using Adobe Creative Cloud applications and other editing apps, design an advertising campaign and create a video or audio advertisement. Through practical and theoretical approaches, students prepare and present an advertising and social media campaign for a specific business or organization. (Prerequisites: 104-130 Marketing Digital Design; 104-131 Social Media Management)

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