104-136 — Leadership and Ethics in the Digital Age
Examines diverse leadership styles and budgeting principles in the evolving media landscape, focusing on ethical challenges in a global marketplace. Explores critical issues such as transformational leadership, servant leadership, situational leadership, AI applications, emerging technologies, and strategic financial decision-making. Students develop practical skills in adaptive leadership, team motivation, and resource allocation while navigating the complexities of business environments. (Prerequisite: 104-102 Marketing Principles)