MKT 113 — MKT-113. Principles of Marketing I. 3 Credits
LECT 45 hrs This is an introduction to basic principles and practices in marketing. The course provides an overview of the field of marketing in areas of consumer behavior, marketing management and channels of distribution and emphasizes the growth of the marketing concept.
Part of
- Business Administration
- Business Professional
- Entrepreneurship
- Fashion Merchandising Track
- Foundations in Business
- Garden Center
- Grounds Maintenance
- Landscape Contractor
- Landscape Design
- Landscape Entrepreneur Option
- Landscape Management and Design Option
- Social Media Marketing and Communications
- Turf and Turfgrass Management