MKT 208 — MKT-208. Social Media Marketing. 3 Credits
LECT 45 hrs This course will describe, define and apply ways in which businesses can use Social Media Marketing (SMM) to help enhance their marketing strategies. The course will also cover different SMM platforms, such as Twitter, LinkedIn, Instagram, blogs etc., as well as current consumer trends in using SMM tools. Students will also learn how to develop and execute a SMM plan. Corequisites: MKT-113 .