MKT 210 — MKT-210. Social Media Analytics. 3 Credits
LECT 45 hrs Digital technology changed the way individuals, businesses, and organizations interact with each other. Students will learn how digital marketing fits into marketing plans and how to use technology to better engage with target markets. Students will gain an understanding of the digital marketing landscape. This course will provide an examination of the measurements, tracking, and analytic tools being used to determine the effectiveness of social media platforms and websites. It will also involve the analysis of captured digital data and how it can be used to gain customer insight and make business decisions. Students cannot receive credit for both MKT-210 : Social Media Analytics and MKT-211 : Digital Advertising. Corequisites: MKT-113 .